There is no doubt about it. We are indeed in a turbulent time. We’ve been here before and the truth is, we’ll be here again. For those of you who are old enough you will remember, 1989 the market took a huge dive and the scare of a depression was rampant. But, not only did we survive, the 90’s came and we thrived.

Historically, the adaptability of smart, small business and savvy career seekers can prove quite productive. Why? They see the need, respond quickly and don’t get caught in the fear cycle.

The key is not to let the panic run you! To navigate these tumultuous seas of uncertainty here are a few quick tips to keep your business moving forward.

1) GET REAL. BE INFORMED.

Listen to mainstream news, global news and alternative news. Then, make your own assessment. Take care of your basic needs so you don’t get caught in the swarm. This is the time that an ‘emergency’ account may come in handy. My dad used to always say… “Plan for the best, prepare for the worst.” In these times, this is such a valuable skill to have. That way, you stay resilient, adaptable and able to move quickly.

2) FOCUS or REFOCUS YOUR SERVICES/PRODUCTS This is very important!!! When everyone else is running around like a chicken with their head cut off, put aside time to take a breath. Then ask yourself:

*** What are the needs of your clients and customers in this tough time?

Define your business in terms of their needs today. How can you be of absolute service to your clients? Write them down. (Make sure you don’t think of your business as a luxury. If you do, so will your clients.)

*** What purpose do you serve your community?

Take a hard, clear look at the outcomes you offer. Make sure that they have value…lots of value for today and the future.

***What support do your clients need?

Stand in your clients’ shoes. Consider their needs and uncertainties. Don’t take them on as yours. Do not try to overcome objections. Instead really listen to them, their fears and their concerns. Just listen. Some people just need to vent their fears. Others will truly need to make different choices. Accept their needs.

3) CONNECT

***Identify who your work can really benefit? Diversify!

Much like a financial portfolio, you want to have a diversified client base and offer a spectrum of options. What’s great about being a small business is that you can change your route and your offerings quickly-if you keep you head on straight.

You might offer a free seminar on a topic of concern. My recommendation, stay away from selling. I’ve always been an advocate of the non-selling approach, but now it is particularly important. BE OF SERVICE!!! If you are trying to do back door marketing, people will feel disrespected. Instead, demonstrate that you are sincerely committed to helping them address their concerns. This low cost, no cost approach can make a huge difference!! You will build trust and commitment that will create a community that believes in you and your work.

There is a great Rumi quote that keeps running through my head this week. “Move from within, but not the way fear makes you move”. Let your purpose be your guide. Be informed. Offer solutions. And connect with intention.